RIF (Reading Is Fundamental) has partnered with Macy’s to create Be Book Smart, a national partnership to raise awareness and support of children’s literacy. This effort will help RIF provide free books and literacy resources to children nationwide, while expanding RIF’s outreach to the children at greatest risk for developing reading difficulties. This campaign provides an opportunity for Macy’s customers to join the effort and have an impact on literacy in their community.
Through July 31, 2012, Macy’s customers can give $3 to provide a book for a child and receive a coupon for $10 off* a $50 in-store purchase at any Macy’s nationwide. Macy’s will give 100% of every $3 to RIF.
Since 2004, Macy’s has played an integral part of helping RIF carry out its mission, raising over $21 million to support children’s literacy. That means millions of free books and resources for children who need them the most.
Learn more at rif.org/macys.
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